The Gigi

Tie sales are down, sneakers are up – so what are men wearing now?



What are men wearing now? The Gigi ss19

There’s been so much change in menswear lately, I don’t know where to begin. We’ve seen the preppy revival, The streetwear takeover, the Savile Row fightback (along with Pitti Peacocks), not to mention the tech bro uniform, normcore and gorpcore. Have I missed anything? (more…)



Gentlewoman style: The Gigi



Ana Gimeno Brugada in The Gigi womenswear

I was going to include The Gigi in my post on double-breasted jackets but I decided it needed its own dedicated post.

Here’s stylist Ana Gimeno Brugada wearing The Gigi, a spin-off of the popular Italian menswear brand, Boglioli. The womenswear offer is essentially Ana personified, from the relaxed tailoring pieces to the insouciant styling. (more…)