Ana Gimeno Brugada

Trend Report: What to wear for SS20



Arket pink trench

While many say that commercial ‘seasons’ are redundant, I still get new season vibes just before Fashion Week. I think it makes me focused on the newness out there, plus the days are getting longer and I just want to let the light in my life, dammit!

However, new season to me rarely means a total ‘in then out’ about turn from the previous season. That kind of thinking has become outmoded lately anyway, as desirability has become “decoupled from consumption and coupled with knowledge, a story, belonging, and transformative potential to make us better humans.” Instead, this new season edit is an excuse to fill any gaps with updates rather than total novelty. Here’s what’s on my radar for SS20…

1/ UNDONE TRENCH. Trench coats for spring? Clearly not ground-breaking, but I like the new relaxed, slouchy macs and trenches, designed less for harsh weather and more for wearing undone whilst sipping a matcha latte al fresco. (more…)



Gentlewoman style: The Gigi



Ana Gimeno Brugada in The Gigi womenswear

I was going to include The Gigi in my post on double-breasted jackets but I decided it needed its own dedicated post.

Here’s stylist Ana Gimeno Brugada wearing The Gigi, a spin-off of the popular Italian menswear brand, Boglioli. The womenswear offer is essentially Ana personified, from the relaxed tailoring pieces to the insouciant styling. (more…)