“You could be at one of the best airports in the world and not be able to find a single brand that you normally shop at in the city you live in. For example, how is it possible that there’s no Aesop or Byredo? These are not niche brands anymore.”
David Fischer, Highsnobiety
Highsnobiety founder David Fischer is rolling out his Gatezero travel retail concept to a wider market. Initially launched in Zurich as a pop-up* last November, the concept’s USP is a curation of every hype beast’s favourite luxury labels – from Bottega to Balenciaga via Byredo and AMBUSH.
The roll-out (latest is Gatezero Copenhagen at Kastrup International Airport) is a savvy move, considering that physical retail is something of a novelty again as we all enjoyed the passive pleasures of online shopping over the last few years. (I say ‘we’, but really I mean ‘you’ of course. I’m still a diehard bricks-n-mortar gal!). As international travel picks up, so does the appeal – not to mention the captive audience – of the airport as shopping playground. “We always ask ourselves: How can we create a destination experience worth taking an earlier train to the airport to shop there?” Simon Weisskopf, co-managing director of Gatezero told WWD.
See you by the Comme counter…
WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Gatezero Copenhagen
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