I can’t wait to go to shops. While lockdown news has focused on the e-commerce successes, the UK high street is doubling down on getting punters back through the doors. For me, shopping is not only about buying, but also about socialising and seeing what’s new. The best stores have always been more than transactional destinations; from Topshop, Oxford Circus (R.I.P) to Dover Street Market, they’re discovery zones and temples of worship to community and culture. (more…)
Welcome to the latest travel retail column for DRG by Alison Farrington aka The Retail Planner (TRP)
As global travel slowly picks up, we look at the business and shopping trends of the travel retail world. Recent highlights include the launch of beauty retail ‘café’ destinations in Hamad Airport, Doha and a focus on exclusive duty-free products in Hainan, where Chinese consumers continue to ‘revenge spend’ their way out of the pandemic, while domestic travel is their only option.
1/ BEAUTY RETAIL-TECH ‘CAFÉ’ CONCEPTS. L’Oréal has launched two ‘phygital’ retail concepts at Hamad Airport, Doha. The new retail-tech destinations – from Lancôme and YSL Beauté – sit next door to each other as one beauty department within the Qatar Duty Free retail space.
The Lancôme concept features a French apartment-inspired décor and the addition of bar stool seating gives a luxury café atmosphere. The counters offer interactive touchpoints where customers can personalise their purchases. It’s the first store in the brand’s EMEAI (Europe, Middle East, Africa, India) division to launch Lancôme’s new Shade Finder tool – the skin tone measurement technology that can identify up to 22,500 shades for foundation matching. (more…)