Confirmed: The Glossier London store IS returning to Covent Garden – permanently
…But not in the same place.
News just in! The Glossier London store is returning to Covent Garden. The most successful of the global Glossier pop-ups, the permanent London store will be opening in a new spot – just a few yards from its previous location in Floral Street.
Scheduled for a December opening, the new Glossier Covent Garden store will be located at the much-more-visible 43 King Street – aka the oldest building in Covent Garden (below). It’s right next door to the Apple store and alongside the Covent Garden piazza, thus much better for footfall. [UPDATE: It will open on Thursday 9th December at 10am.]
Covent Garden has long been considered London’s ‘beauty quarter’, with Chanel, Dior and Charlotte Tilbury boutiques all contributing to the buzz of this retail destination. As I mentioned last week, the big tourist cities are slowly opening up post-Covid, so we should expect to see plenty more exciting retail activity in the world’s city centres.
(This post has been updated.)
WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Glossier; exterior of 43 King Street/Emily Weiss
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