Burberry’s youth play Burberry swapped out its interactive show format this season with a much-simplified version. In recent seasons it has created cultural exhibitions as its catwalk backdrop that are then open to the public for a week or so. This season – Christopher Bailey’s last collection for the brand – it took place in a vast, dark warehouse with plain Jane chairs lining the perimeter.
I always look forward to the Burberry LFW show but September’s show is going to be even better than usual. Christopher Bailey has curated a Burberry photography exhibition called Here We Are, celebrating some of our British photography greats. On display to the public from 18 September – 1 October it’s co-curated by Lucy Kumara Moore, director of Claire de Rouen Books and gives a hint to the theme of the autumn collection. (more…)
Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on how brands are using new social strategies to monetise fashion week
Fashion month has kicked off and already the digerati style-set are hot on the heels of the latest ‘influencers’ and their preferred social media platforms. As fashion designers, media publishers, retailers and luxury brands all assess their ROI (return on investment) across social media spend, it’s influencer clicks and double-screening activities that are driving digital trends this season. (more…)