“We live in an overstimulating market which presents customers with new choices every week. Rejina Pyo is not concerned with promoting quick or short-term trends, instead we are focused on building long term relationships and evolving with our wearers over time.”
Wise and timely words from British brand Rejina Pyo, whose AW19 show is one of my most-looked-forward-to collections of this weekend’s LFW shows. (more…)
Burberry’s youth play Burberry swapped out its interactive show format this season with a much-simplified version. In recent seasons it has created cultural exhibitions as its catwalk backdrop that are then open to the public for a week or so. This season – Christopher Bailey’s last collection for the brand – it took place in a vast, dark warehouse with plain Jane chairs lining the perimeter.
Yesterday was my favourite LFW day in terms of the designers I love. Preen, Toga, Topshop and Margaret Howell all rank high on my radar.
Preen veered off on an ultra-bright tangent compared to the monochrome minimalism of some of the shows we’ve seen so far. I liked the starker, print-free pieces, especially these jackets with the primary-coloured zips…
I’ve wanted to shoot with Vanessa Jackman for yonks. We met on a funny bloggers’ trip to Paris a few years ago and generally catch up twice a year on the fashion week circuit where she shoots street style (her blog is shortlisted for a Bloglovin’ award – go vote!) and I research the shows.
Finally we carved some time this summer to shoot the charming and creative Claudia Gould, who epitomises the new breed of multi-pronged model with attitude. Our friends at MIH Jeans gave us the run of their West London showroom and a rail of AW14 samples. The Phoebe Slim is already something of a cult jean, while we all cooed over the men’s Jean Machine chunky navy sweater, one of those wear-anywhere-and-everywhere staples. I also loved the inky indigo raw-edged straight skirt, styled here with a Post-It pink bra from & Other Stories.
The theme for the shoot was loosely denim-based. We wanted to evoke a laid back but bittersweet mood that expresses the melancholy of late summer-early autumn. So I added to the mix Rejina Pyo’s ruched red skirt, Dusan’s luxurious poncho and a double-layered jacket from 3.1 Phillip Lim, all newly arrived at The Shop At Bluebird. To shop the shoot, just click on the pictures or the embedded links below…