“We live in an overstimulating market which presents customers with new choices every week. Rejina Pyo is not concerned with promoting quick or short-term trends, instead we are focused on building long term relationships and evolving with our wearers over time.”
Wise and timely words from British brand Rejina Pyo, whose AW19 show is one of my most-looked-forward-to collections of this weekend’s LFW shows. Pyo is the thinking woman’s designer, our very own London version of Lemaire. or Phoebe Philo’s Celine. She also does damn good eyewear, which is another essential Fashion Week component.
I’m fully on board with these graphic shapes and colours for SS19, a collaboration with PROJEKT PRODUKT. Even though my wardrobe tastes lean to simple silhouettes and classic colours, I’m always happy to throw on something a bit louder when it comes to sunglasses (yep, even if it’s cloudy outside).
WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGE: Rejina Pyo
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