I’ve spent the past few weeks researching beauty routines and rituals and found that while in lockdown, I’ve hardly worn much make up but kept up the skincare because it feels good to do.
That’s not new to me. Even though we’re not meant to be touching our faces, the tactile rituals of skincare – massaging in cleansing balms, hot flannelling off, applying oils and creams – are supremely comforting and the mere act of touch is said to boost dopamine levels.
The global consensus now seems to be that masks are a good idea to avoid passing on C-19 droplets should one be an asymptomatic spreader. But while the UK is still suffering a shortage of adequate PPA for its health workers and there’s no official word in favour of masks*, we’re kind of left to our own devices.
An interesting development has emerged from the fashion ranks. (more…)
I just received a box of Beauty Pie samples (there are new additions* to the Japanfusion line), extolling its new pop-up at Harvey Nichols, which obviously won’t be experienced now for a while.
But worse is Arfa, a US-based direct-to-consumer holding company, whose first brand is Hiki, a bold bodycare line for ‘everyday sweat needs’ (read: deodorant).
Three things of interest here. Acknowledging the mood of the moment, Hiki decided to give its products for free to hospital and medical workers (they just have to pay for part of the shipping), and to everyone else in exchange for a compassionate message on social to reinforce its brand value of ‘kindness’. It’s a way to make the best of a bad situation and bake that situation into its narrative of body care. (more…)