Creative Seva: To India With Love

Jem Mitchell

In the last year I’ve noticed a big increase in the number of fantastic photography sales that aim to raise money for needy charities via beautiful imagery. It’s a powerful win-win concept that brings previously inaccessible art photography to a wider audience, while raising money and awareness for deserving causes.

One such cause is the plight of Indian people suffering immensely in the eye of the Covid-19 pandemic. To help send fast aid, photographer Jam Patel has organised ‘To India With Love‘, a limited edition print sale to raise money for Indian charities during the crisis. The Creative Seva sale features a long list of photographer participants who are all selling their prints for only £100 including worldwide shipping. Among the notable names are Ellen Von Unwerth, Steve McCurry, Mary McCartney, Bibi Borthwick and Paola Kudacki. Here are just a small handful and you can see more on the website.

Bibi Borthwick
Paola Kudacki
Billy Kidd
Yaniv Edry

Most poignant for me is this image of two men from my friend Vincent Dolman’s Holding Hands project (below). He shot this a few years ago as a documentary report on how easily male friends hold hands all over India. Of course, that’s the one thing they now can’t do for the foreseeable.

Vincent Dolman

100% of the proceeds from ‘To India With Love‘ will be divided equally and sent to Khalsa Aid, who are distributing oxygen concentrators in Delhi; Hemkunt Foundation, who are distributing oxygen cylinders around Delhi NCR; and Feeding From Far, who are working with NGO Prayatna distributing food in Mumbai to those severely affected by the pandemic.

Do feel free to spread the word via Instagram as well.

WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Jem Mitchell; Paola Kudacki; Billy Kidd; Yaniv Edry; Vincent Dolman
NOTE: Most images are digitally enhanced. Some posts use affiliate links* and PR samples. Please read my privacy and cookies policy here

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