positive beauty

For the new caring consumer: Hiki and Arfa



Hiki body care sweat set

Pity any new brand launching right now.

I just received a box of Beauty Pie samples (there are new additions* to the Japanfusion line), extolling its new pop-up at Harvey Nichols, which obviously won’t be experienced now for a while.

But worse is Arfa, a US-based direct-to-consumer holding company, whose first brand is Hiki, a bold bodycare line for ‘everyday sweat needs’ (read: deodorant).

Three things of interest here. Acknowledging the mood of the moment, Hiki decided to give its products for free to hospital and medical workers (they just have to pay for part of the shipping), and to everyone else in exchange for a compassionate message on social to reinforce its brand value of ‘kindness’. It’s a way to make the best of a bad situation and bake that situation into its narrative of body care. (more…)

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At LVMH, all hands on deck turning scent into sanitiser



LVMH hand sanitiser by Financial Times

I love this feelgood story on how LVMH (granted, France’s biggest company) leapt into action switching its perfume factory into a hand sanitiser production facility during the coronavirus crisis. In a couple of days, the hand sanitisers were available to start distributing to 39 hospitals in Paris (with more to come).

How? It’s all down to quick decision making at the top, plus common business sense. (more…)

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Buy it now: Westman Atelier Lip Suede is here (updated)



Westman Atelier Lip Suede Deep Red

An update for my American followers Westman Atelier fans. Westman Atelier’s Lip Suede compact has landed; a beautiful lacquered clamshell filled with stripes of peptide-rich and marula oil-infused lip colour. It’s priced at $85, €91 or £78 and is available on the Westman Atelier website here. There’s a brush to come at the end of the month.

UPDATE: It’s now arrived in Europe – at Net-a-Porter HERE* or Niche Beauty HERE*. Net-a-Porter is also selling this ‘Shanghai Edition Box duo of the Lip Suede compact with the Eye Love You mascara* HERE.

I know from my stats that you love Gucci Westman’s other products, so I’m expecting these to be a hit. Original story here. Gucci’s red lip masterclass – here – is excellent too. (more…)

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Positive beauty: the perfect mouth (updated)



La Bouche Parfait by La Bouche Rouge

It’s good to see how La Bouche Rouge is rounding out its offer of highly desirable sustainable lipsticks. The brand began with its distinctive leather-cased refillable lipsticks in every shade of red. It’s recently gone into Harrods* and this autumn it arrived in Dover Street Parfums Market, the new beauty concept store based in Paris. (more…)

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