At LVMH, all hands on deck turning scent into sanitiser

LVMH hand sanitiser by Financial Times

I love this feelgood story on how LVMH (granted, France’s biggest company) leapt into action switching its perfume factory into a hand sanitiser production facility during the coronavirus crisis. In a couple of days, the hand sanitisers were available to start distributing to 39 hospitals in Paris (with more to come).

How? It’s all down to quick decision making at the top, plus common business sense. The three key ingredients needed to make hand sanitiser (purified water, ethanol and glycerin) were all available at the perfume factory, along with pump dispensers and bottles usually used for fragranced shower gel. And with perfume clearly less in demand right now, it’s a no-brainer to dial down on perfume making in favour of sanitising gel.

Read the story here.*

*If the link is paywalled, Googling the title ‘Inside the factory: how LVMH met France’s call for hand sanitiser in 72 hours’ might help.

WORDS: Disneyrollergirl/Navaz Batliwalla
IMAGE: Financial Times
NOTE: Most images are digitally enhanced. Some posts use affiliate links and PR samples. Please read my privacy and cookies policy here

CLICK HERE to get Disneyrollergirl blog posts straight to your inbox once a week
CLICK HERE to buy my book The New Garconne: How to be a Modern Gentlewoman