(Updated) Westman Atelier has launched

Westman Atelier Gucci Westman beauty line WSJ

Gucci Westman’s capsule beauty line, Westman Atelier has landed and the FT has the lowdown on it (sub req). Make-up artist Westman says, “I believe there’s space in the market for a luxury beauty brand that speaks to wellness and integrity. We almost exclusively just use clean, plant-derived ingredients, but everything is also really . . . chic.”

By ‘almost exclusively’, she concedes that on occasion she has included a synthetic ingredient rather than compromising on a beautiful product or super-effective technology. While the plant-first approach is commendable, I think it’s also smart to be realistic about what her customers want. In this case, that’s a focused collection of products that aim to give an effortless look with superior formulas. It’s almost the anti-Charlotte Tilbury in its minimalism, which I love.

For now, the collection is on pre-order at Barneys, delivering in July (UPDATE: It’s launched!). I’m desperate to get my hands on this Beauty Butter Powder Bronzer (below), formulated with cocoa seed, mango seed, and cupuacu butters. (No idea what cupuacu butters are but I’ll take them if they come in this golden pebble-smooth compact.)
Westman Atelier Beauty Butter Powder Bronzer

Now click below to shop the collection…

WORDS: Disneyrollergirl/Navaz Batliwalla
IMAGE: Wall Street Journal
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