After a small blip, Net-a-Porter has finally unveiled its shiny new sub section. And the result is just that – beautiful, sleek and very chic. Back story: Net-a-Porter announced it would be upping its hard luxury game a few weeks ago with a proposed go-live date of mid April. (more…)
When Louis Vuitton launched its very ‘feminine’ floral and oriental Les Parfums line in 2016, it swerved the trend of the moment by marketing it strictly to women and not as gender-neutral.
As I expected, it has now brought out a men’s collection.
Gender-neutral fragrances are great (I prefer them as they usually feature either clean, green and citrusy notes, or smoky woods and leathers), but for a brand they have fewer marketing opportunities. (more…)
“Today, innovation and quality often are lacking in the most ubiquitous luxury brands, and the size of the audience with the knowledge to appreciate either is dwindling”
Robin Givhan, The Washington Post (more…)
Let’s go shopping at Celine.com!
LVMH is finally launching Céline e-commerce with a new version of Celine.com launching in France. All product categories will be available for purchase online, according to WWD.
The launch will be marked by a digital ad campaign in France from mid-December. (more…)