We have been debating the ‘can Amazon work as a luxury retailer’ question for almost as long as the ecom behemoth has been around. Funny really, because that’s about the the same length of time as Net-a-Porter and we now don’t question the idea of buying say, a £113,000 Cartier watch online. And yet Amazon has struggled with its high fashion offer despite numerous iterations.
Could things be changing?
The latest attempt is Amazon Luxury Stores*, an in-app experience (U.S only) that recently offered two mini edits by former Colette retail whisperer Sarah Andelman. The ‘pop-up’ edits included products from L’Uniform (above), Charvet, La Bouche Rouge and Charlotte Chesnais. (more…)
How is everyone doing? It’s a weird week in London with what feel like the first stages of grief as the C-word-that-must-not-be-spoken takes hold. Denial, anger and bargaining as we try to navigate rather contradictory recommendations from our government, health officials and employers. Trying to make sure we have the required essentials should we wake up one day with a dry cough and fever and can’t leave the house for seven days (or is it 14?). Yet not panic buying as that makes things worse for those who are less able or affluent. (more…)
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…
1. WHAT TO BUY FROM UNIQLO X J.W.ANDERSON
Uniqlo unveiled its J.W. Anderson LifeWear collaboration last week, which will launch with 33 pieces in September in the U.K. My guess is that the menswear will sell better than the women’s and those ruffle skirts will get left on the rail. I love the tartan Ultra Light Down Jacket as a vivid insulation piece to wear under another layer. (more…)
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. OSMAN FOR AMAZON FASHION
Someone is giving Osman an almighty great push on the PR and marketing front as he seems to be popping up everywhere at the moment. I just noticed this Osman collection on Amazon.co.uk and surprisingly, it looks really luxe and beautiful. Amazon has tried hard to sell high end brands on its site but it never quite achieves the Net-a-Porter aesthetic that I’m guessing it’s aiming for. Until now. (more…)