THE DRG STYLE INDEX: OSMAN X AMAZON FASHION, JOHN LOBB, H&M, SIMONE ROCHA X J BRAND, KURT GEIGER
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. OSMAN FOR AMAZON FASHION
Someone is giving Osman an almighty great push on the PR and marketing front as he seems to be popping up everywhere at the moment. I just noticed this Osman collection on Amazon.co.uk and surprisingly, it looks really luxe and beautiful. Amazon has tried hard to sell high end brands on its site but it never quite achieves the Net-a-Porter aesthetic that I’m guessing it’s aiming for. Until now. (more…)
