“Access to this world is aspirational and offering a piece of it at a more affordable price point expands the customer base significantly. Now, the casual visitors over the weekend…can say they bought something at Art Basel and can signal their membership in the art tribe.”
Naomi Rea, Artnet News acting editor-in-chief, Vogue Business (more…)
We have been debating the ‘can Amazon work as a luxury retailer’ question for almost as long as the ecom behemoth has been around. Funny really, because that’s about the the same length of time as Net-a-Porter and we now don’t question the idea of buying say, a £113,000 Cartier watch online. And yet Amazon has struggled with its high fashion offer despite numerous iterations.
Could things be changing?
The latest attempt is Amazon Luxury Stores*, an in-app experience (U.S only) that recently offered two mini edits by former Colette retail whisperer Sarah Andelman. The ‘pop-up’ edits included products from L’Uniform (above), Charvet, La Bouche Rouge and Charlotte Chesnais. (more…)
