The Tank Must de Cartier for a new generation
I’m a complete sucker for a classic Cartier watch, especially one reissued from the archives. This month sees the relaunch of the Tank Must de Cartier, a discreet unisex style originally released in 1977. Created at the height of the quartz watch era, it was designed to appeal to the new young Cartier customer, with its diminutive proportions, entry price point, brightly coloured dials and vermeil (gold-plated silver) hands.
Fast-forward and we’re again seeing this new youthful customer embracing old-school watches. Editorial sites like Hodinkee and Dimepiece are tapping into a younger demographic of watch enthusiasts attracted to the retro glamour of these 70s and 80s timepieces.
This time around, the Cartier Tank Must de Cartier range includes the example above, with its lacquered dials in claret red, blue and green and coordinating alligator skin strap. There’s also an animal-friendly version – attention Gen Zers! – with straps made from recycled apple skins. See more here and here.
WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Tank Must de Cartier
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