Business of Fashion

Wired Retail 2017: 5 future trends for digital shopping



burberry augmented reality app illustrated by Danny Sangra

Here’s the latest ‘Ask Alison’ post from DRG retail editor, ALISON FARRINGTON, as she unpacks five key takeaways from this year’s Wired Retail conference, and how they will change your future digital shopping habits.

I’ll take the world of visual-culture and discovery-commerce over voice-activated replenishment shopping – thank you. The former feels like a fun Instagram Stories fuelled shopping spree, while the latter sounds like a boring, but necessary automated shopping list. Both have a place in the current online marketplace (more…)



Céline e-commerce goes live



Celine e-commerce

Let’s go shopping at Celine.com!

LVMH is finally launching Céline e-commerce with a new version of Celine.com launching in France. All product categories will be available for purchase online, according to WWD.

The launch will be marked by a digital ad campaign in France from mid-December. (more…)



I’d love to see Phoebe Philo at Burberry



Phoebe Philo at Burberry

Christopher Bailey is leaving Burberry next year after 17 years at the brand. I don’t often get too involved in the designer merry-go-round discussions as these days it happens so frequently. And honestly, there aren’t many designers that I’m interested in on a personal level. But Phoebe Philo’s name has been thrown in the ring and that’s one that I think would be a great coup for Burberry. (more…)



Quote of the day: Stephen Schaffer, Fiorucci



Fiorucci Brewer Street W1

Fiorucci is optimistic and fun. It was never just a fashion or luxury brand. It appealed to everyone. You could walk in and buy something, whether it was jeans or a postcard. It’s 50 years old, but people remember the experience more than anything else.”
Stephen Schaffer, new co-owner of Fiorucci, Business of Fashion. (more…)