We have been debating the ‘can Amazon work as a luxury retailer’ question for almost as long as the ecom behemoth has been around. Funny really, because that’s about the the same length of time as Net-a-Porter and we now don’t question the idea of buying say, a £113,000 Cartier watch online. And yet Amazon has struggled with its high fashion offer despite numerous iterations.
Could things be changing?
The latest attempt is Amazon Luxury Stores*, an in-app experience (U.S only) that recently offered two mini edits by former Colette retail whisperer Sarah Andelman. The ‘pop-up’ edits included products from L’Uniform (above), Charvet, La Bouche Rouge and Charlotte Chesnais. (more…)
There’s a new luxury retail destination in town and it’s a storied Mayfair townhouse that features a heady mix of culture, community and the latest personalised tech-led shopping services. DRG retail editor, ALISON FARRINGTON reports…
Apart from the appealing fact that visiting an actual store is somewhat of a novelty as we emerge post-pandemic, we are about to enter a new era of phygital retail. Phygital 2.0 plays to the strengths of being inside a physical boutique environment – all the trappings of tangible and joyous purchases plus social interaction – while having frictionless digital retail services at your fingertips.
This month I’ve not been able to move for news and hot takes (pay wall) on NFTs. I don’t know how long they’ve been around but like most media people, I got wind of them after the artist Beeple sold an NFT (essentially a one-off digital file) of a digital collage he had made (pay wall) for $69.3 million. Boom! Suddenly everyone was interested.
I read a succession of articles to get my head around them but I should have just waited. Because Professor Scott Galloway has the ultimate explainer on his recent podcast with smart futurist Raoul Pal. (more…)
The three-part Hermès AW21 ‘show’ started in New York with a dance performance choreographed by Madeline Hollander. Impeccably scheduled, the live stream began with dancers sporting identical uniforms of turtleneck, pleated midi skirt and tall boots, performing elegantly rhythmic sequences and gestures expressing the heartbeat of “how New Yorkers move through the city”.
The live broadcast switched seamlessly to Paris, where we watched a runway show of models weaving amongst towers of orange cylindrical boxes, followed by a third act, live from Shanghai, choreographed by Gu Jiani. (more…)