Business of Fashion

Positive fashion: On Zalando, activist spokesmodels and profitable ethics



At The Beauty Conversation* we have been talking for a while about the shift from models and influencers to ‘activist models’, as a vehicle for brands to express their ethical values. This shift is reaching its peak now with most brands hiring outspoken role models who have a strong social media following and a passion for activism or a cause rather than standard models or It Girls as their ‘face of’.

Example: multi brand e-commerce retailer Zalando, who has hired gender nonconforming model Rain Dove (above), plus-sized model Felicity Hayward and Gurls Talk founder Adwoa Aboah for its latest ‘Free to Be’ campaign. (more…)



Positive fashion: first look at Zanini SS20



Zanini SS20

Zanini SS20 looks SO good! I’ve been reading this op-ed about Gucci’s incessant profit rises which have recently stalled. Have we OD’ed on merch and maximalism?

I don’t know if we should go full throttle for austerity minimalism but I think there could be a middle ground. And Zanini’s elevated classics might be it. Marco Zanini’s fabrics are developed exclusively for him, he pays minute attention to the details that define a silhouette (hello voluminous sleeves) and the styling is perfectly on point. Gotta be better than a logo tee, right?

Zanini SS20
Zanini SS20
Zanini Spring 2020
Zanini white suit

WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Zanini SS20 / Vogue Runway
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End of an era for Barneys



Barneys by Jean-Philippe Delhomme

It’s a sad week for Barneys, which has just filed for bankruptcy. I still remember reading about this mythical store in the early 90s, and then visiting on my first trip to New York. It seemed impossibly chic and glamorous in a 90s minimalist way; I remember buying a Prada tie with my then boyfriend from the downtown NY store and feeling at the centre of the fashion universe! (more…)



Wardrobe NYC – The denim edit (updated)



Shop the post - Wardrobe NYC trench coat


Wardobe.NYC
released its latest ‘denim edit’ last month. I wrote about it here.

The USP of Wardrobe.NYC is a system of ‘packs’, aka capsule edits of four or eight classic pieces that you buy as a set. Until now. (more…)