Raf Simons is quitting his label

Raf Simons

Oof, I wasn’t expecting that. With a lone post on his IG, Raf Simons announced that after 27 years, he’s quitting his own label.

Say it ain’t so!

No concrete explanation has been given and responses have been varied, from “finally – because no one was buying it” to an outpouring of crying emojis (mine).

Of course, he’s continuing as co-creative director of Prada, which has led to some speculation that Raf is being groomed as Miuccia’s successor should she decide to retire. Others suggested maybe there’s a ‘second act’ to come. After all, his note ends on, “Forward always”.

I thought the point that he is bowing out while on a high was a good one, rather than selling his brand on to eventually be diluted, a la Helmut Lang. In any case, it bodes well for collectors of his work. If you own any of his cult pieces, keep them safe.

Raf Simons parting message Instagram

WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGE: Raf Simons; Instagram
NOTE: Most images are digitally enhanced. Some posts use affiliate links and PR samples. Please read my privacy and cookies policy here

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