The culture of fashion: the 90s heritage obsession continues
More on the 90s vintage story I wrote about in June.
Friday saw 26 pieces of vintage collectables land at Dover Street Market New York from the archive of stylist David Casavant. Curating pieces from the last 20 years by designers including Prada, Helmut Lang, and Raf Simons, highlights include a Raf Simons AW00 bomber jacket (example below) loaned to Rihanna for an event, a piece that Casavant acquired after seeing it on the cover of Fantastic Man (above).
Why should we care?
As I wrote a few weeks ago, the 90s and early 00s are officially vintage and that era of minimalist and conceptual designers has become lionised overtime. The appeal of Casavant’s curation-collection is a combination of fashion history for culture nerds meets celebrity memorabilia. As such, the storytelling aspect of buying and selling vintage becomes increasingly relevant.
It means you can charge more for a piece that has some sort of cultural history associated with it, even if it’s a seller saying they wore it to a particular club, or bought it from a once-iconic store and then relaying the memories attached to it.
Reinforcing this idea, David Casavant was adamant he wanted to sell the pieces in a store. “I wanted to begin small and I wanted to start where you buy them physically in store and not online,” he told WWD. “Having to buy the pieces physically in the store adds a more democratic as well as a more exclusive aspect because you have to actually go there in order to see and buy them. Dover Street Market is the perfect fit for me as they really understood and were excited about the vision. Resale is going to be a staple to stay in fashion and I wanted to be able to provide them with the highest form of…what resale could be like in their store.”
For a customer to buy one of these already special pieces in this way adds to the heritage story and cultural relevance of the piece. And so the chain of value continues.
WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Fantastic Man; Grailed
NOTE: Most images are digitally enhanced. Some posts use affiliate links and PR samples. Please read my privacy and cookies policy here
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