Farfetch

Ask Alison: On fashion weeks, double screening and the importance of influencer clicks



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Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on how brands are using new social strategies to monetise fashion week

Fashion month has kicked off and already the digerati style-set are hot on the heels of the latest ‘influencers’ and their preferred social media platforms. As fashion designers, media publishers, retailers and luxury brands all assess their ROI (return on investment) across social media spend, it’s influencer clicks and double-screening activities that are driving digital trends this season. (more…)



WIRED Retail 2014: My top 5 takeaways



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This year’s WIRED Retail (supported by digital marketing agency Valtech) was a winning combination of all my favourite elements – fashion, retail, social and curation. We’ve been talking about these subjects a hell of a lot lately but certain messages are being crystalised. Among last Monday’s speakers were the founders of Lyst, Farfetch and RewardStyle, as well as Google UK’s Peter Fitzgerald, Etsy’s VP of business development Nicole Vanderbilt, Instagram’s Tracy Yaverbaun and Depop’s CEO, Runar Reistrup. (more…)



Could Farfetch click & collect be an ecommerce game changer?



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Oooh here’s a clever move from Farfetch. It’s just rolled out a new Click & Collect service, whereby you can order from one of its international indie retailers but instead of having your order sent to your home or office, you can pick up from another of its retailers located more conveniently to you. With over 100 boutiques currently taking part globally, this could potentially be a real game changer. (more…)



Farfetch looks east with Restir



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Funny to think Farfetch.com has never had a Japanese store in its community of international retailers. Now it does, Tokyo based Restir is the winner of the Farfetch Superstore prize and its edit of upscale ‘indie’ brands has just gone on the site. (more…)