21 February, 2015

Ask Alison: On fashion weeks, double screening and the importance of influencer clicks

Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on how brands are using new social strategies to monetise fashion week

Fashion month has kicked off and already the digerati style-set are hot on the heels of the latest ‘influencers’ and their preferred social media platforms. As fashion designers, media publishers, retailers and luxury brands all assess their ROI (return on investment) across social media spend, it’s influencer clicks and double-screening activities that are driving digital trends this season. (more…)

Disneyrollergirl 1 Comment Brands, Business of fashion, Designers, Events, Fashion shows, News, Technology App Store, Apple, Asap54, Burberry, digital, Farfetch, Hunter Original, influencers, Katja, LFW, Line, Lyst, Mal Sherlock, millennials, NYFW, Pinterest, Snapchat, social media, Spring, Topshop, twitter

1 December, 2014

WIRED Retail 2014: My top 5 takeaways

This year’s WIRED Retail (supported by digital marketing agency Valtech) was a winning combination of all my favourite elements – fashion, retail, social and curation. We’ve been talking about these subjects a hell of a lot lately but certain messages are being crystalised. Among last Monday’s speakers were the founders of Lyst, Farfetch and RewardStyle, as well as Google UK’s Peter Fitzgerald, Etsy’s VP of business development Nicole Vanderbilt, Instagram’s Tracy Yaverbaun and Depop’s CEO, Runar Reistrup. (more…)

Disneyrollergirl 0 Comments Brands, Business of fashion, News, Online shopping, Retail concepts, Technology, Trends click & collect, Conde Nast, ecommerce, Etsy, Farfetch, Google, Instagram, Lyst, millennials, retail concepts, retail news, social media, Topman, Trend forecasting, trends, Wired Retail

18 November, 2014

Could Farfetch click & collect be an ecommerce game changer?

Oooh here’s a clever move from Farfetch. It’s just rolled out a new Click & Collect service, whereby you can order from one of its international indie retailers but instead of having your order sent to your home or office, you can pick up from another of its retailers located more conveniently to you. With over 100 boutiques currently taking part globally, this could potentially be a real game changer. (more…)

Disneyrollergirl 2 Comments Brands, Business of fashion, News, Online shopping, Retail concepts, Shopping, Trends Celestine Eleven, click & collect, ecommerce, Farfetch, retail concepts, retail news, shopping, trends

20 October, 2014

Farfetch looks east with Restir

Funny to think Farfetch.com has never had a Japanese store in its community of international retailers. Now it does, Tokyo based Restir is the winner of the Farfetch Superstore prize and its edit of upscale ‘indie’ brands has just gone on the site. (more…)