Farfetch

Ask Alison: Is Farfetch’s augmented retail a customer service coup or just an excuse to mine our data?



Farfetch Store of the Future launch event

Here’s the latest ‘Ask Alison’ post from DRG retail editor, ALISON FARRINGTON, on how Farfetch and its new ‘Store of the Future’ technology aims to enhance physical and digital retail.

There are benefits for customers in getting over the online shopping ‘privacy bump’ as it’s known in retail circles. Giving away your personal data for rewards is looking a whole lot more interesting, with the prospect of having over 400 global luxury boutiques (and their inventories) at your beck and call, whenever, wherever and whether you prefer to shop on or offline. (more…)



Beauty snippets: McQueen parfum, By Kilian, Farfetch, Buly 1803, Estee Lauder, Glamour, Fenwick, NARS, Bobbi Brown



I haven’t done a beauty news roundup for yonks but I simply can’t keep up with all the news so I’m putting it all in one place. Deep breath…

A NEW MCQUEEN FRAGRANCE HAS LAUNCHED
Alexander Mcqueen Perfume
Alexander McQueen is relaunching fragrance with McQueen Parfum, a decadent-sounding perfume in an absolutely stunning bottle. Just arrived exclusively at Harrods (more…)



THE DRG STYLE INDEX: H&M BEAUTY, SUPERGA, BROWNS, DIOR, RAF SIMONS



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. H&M’S BIG BEAUTY PUSH

H&M beauty launch via The DRG Style Index

There’s something interesting kicking off in the high street beauty space. I think it’s similar to what happened with jeans and shoes a while ago, when the UK chain stores invested heavily in fashion-forward designs, outdoing the specialists at their own game. Topshop’s make-up is five years old this month and the product quality, design and branding are as good as many of the more premium brands. & Other Stories shook things up with its experiential retail approach, while Urban Outfitters is also jumping into the beauty space in a bigger way, stocking Tonymoly from Korea among others. Next: H&M is launching a 700 piece beauty line in September. Yes, H&M has dabbled in beauty before but not in any serious way. (more…)



THE DRG STYLE INDEX: WESTFIELD, APPLE WATCH, GOOGLE, FARFETCH



It’s all about the tech this week with updates from Google, Apple, Westfield and Farfetch. Read on for my latest weekly DRG STYLE INDEX ranking, rounding up the brands buzzing on my radar…

1. WESTFIELD TO LAUNCH FUTURE FASHION EVENT

Westfield future fashion digital retail theatre

Westfield is always forward thinking when it comes to experiential retail. Coming soon is its London Future Fashion event, bringing the SS15 trends to life using virtual reality and ‘interactive fashion avatars’ (above). (more…)