THE DRG STYLE INDEX: H&M BEAUTY, SUPERGA, BROWNS, DIOR, RAF SIMONS
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. H&M’S BIG BEAUTY PUSH
There’s something interesting kicking off in the high street beauty space. I think it’s similar to what happened with jeans and shoes a while ago, when the UK chain stores invested heavily in fashion-forward designs, outdoing the specialists at their own game. Topshop’s make-up is five years old this month and the product quality, design and branding are as good as many of the more premium brands. & Other Stories shook things up with its experiential retail approach, while Urban Outfitters is also jumping into the beauty space in a bigger way, stocking Tonymoly from Korea among others. Next: H&M is launching a 700 piece beauty line in September. Yes, H&M has dabbled in beauty before but not in any serious way. (more…)
Who doesn’t love Byredo? The scents, the packaging, the whole brand concept. This Spring, founder Ben Gorham is 
