Farfetch

Can Verishop solve the ecommerce discovery conundrum?



Can Verishop solve the ecommerce discovery conundrum

Anyone tried Verishop? The new anti-Amazon e-com platform (from former Snap Inc. exec, Imran Khan) is an online marketplace that aims to give a much more elevated experience than the soulless functionality of Amazon.

Pitched as ‘affordable luxury’ for young customers looking for contemporary brands, it’s banking on 24/7 customer service to entice customers, with free shipping and returns, making up the margins with lower marketing spend. (more…)



On Farfetch, circularity and the business of positivity



Graduate Fashion Week 2019 Farfetch Conscious Design Hub

Heads up! There’s a trendy new buzzword in town. Forget diversity, authenticity and sustainability; ‘positivity’ neatly encapsulates all three and can be moulded at will to suit the subject. The British Fashion Council has a positive fashion initiative, there’s a great website dedicated to Positive Luxury and it’s the tagline I use on here for anything related to considered fashion or beauty.

On which note, there was a palpable positivity at London’s graduate showcase, Graduate Fashion Week (GFW) last week. Now in its 28th year, something felt different this time – it seemed buzzier, less scrappy and had the ego boost of support from industry heavyweights including LVMH and Farfetch. (more…)



Buy it now: Farfetch X Uniform Wares



Farfetch Uniform Wares Disneyrollergirl by Joe Harper

Funny isn’t it, how despite our tech-invaded world, so many of us still prefer an old-school analogue watch over yet another screen clamped to our wrist. Or maybe not so funny. I’ve noticed that my younger digital native friends are getting fatigued by screen time and craving the simplicity of cash, books and classic timepieces.

Of course, most of us want both. That’s definitely the case for my generation, who grew up with analogue, but for the past ten years has had a foot in both camps. I love my tech devices but I’m equally cynical about them and appreciate that time passes more leisurely when I’m not reacting to endless notifications.

So this collaboration between Farfetch and watchmaker Uniform Wares is, er, timely. (more…)



THE DRG STYLE INDEX: The Cords & Co, Farfetch, MAC, Re/Done, Maison Trudon and more!



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…


1. THE CORDS AND CO

The Cords & Co classic premium corduroy brand
In a season which is going to see corduroy take centre stage, it’s a good time to launch a premium brand called The Cords & Co. The Stockholm-based brand launched last week, opening stores in six cities simultaneously. The product is great – very simple styles in good colours. (more…)