Here’s our latest monthly retail round up celebrating experimentalism and innovation on the high street. From the latest social campaigns to exciting new collections and retail formats, we’re watching – and shopping.
/NYDEN’S INFLUENCER DESIGN ROSTER
Just when you thought influencer-commerce had had its day, something new comes along.
H&M’s newest ‘streetwear’ brand, /Nyden had a soft launch (on social media anyway) back in February, with email teasers sent out to early adopters talking about ‘tribe building’ and rewards for your community. Now we see why. With seasonless drop-culture at the heart of the influencer-slash-celebrity themed collection, H&M is pitching /Nyden as a community brand. Via collaborations with music or sports talents (more…)
Welcome to DRG retail editor ALISON FARRINGTON’S new monthly retail round-up, celebrating experimentalism and innovation on the high-street. From the latest social campaigns to exciting new retail formats, we’re watching… and shopping.
The SHOP AT BLUEBIRD KINGS ROAD IS MOVING TO…FLORAL STREET, COVENT GARDEN
Save the date for 20th April, when The Shop At Bluebird’s new department store style venue (complete with sunlit central atrium and rooftop terrace) will open in an old coach station venue, recently renovated by Covent Garden property management firm CapCo. The new Floral Street location called Carriage Hall will open with a brand new Jigsaw next door and count designer stores including Kent & Curwen, Agnes b and Paul Smith as upscale neighbours. (more…)