Five-buck Byredo candles are coming (*kind of)

This has to be one of the most genius post-Covid launches I’ve seen.

Byredo’s Ben Gorham has teamed up with IKEA to produce a line of scented candles in rustic-chic ceramic holders, which will sell for as little as £5. If there’s one thing we cherish now, it’s things that make our homes feel secure and comforting. Candles were one of the unsurprising successes of lockdown, with Perfumer H reporting an uptick of its hand-poured cult candles at the height of the pandemic and start-ups like Good Candles popping up out of nowhere. (more…)

Disneyrollergirl 2 Comments Beauty, Brands, Business of fashion, Design, News, Retail concepts, Trends beauty, Ben Gorham, Byredo, Cire Trudon, fragrance, Good Candles, Ikea, Perfumer H

28 April, 2018

The DRG Retail Index: Zara, COS, H&M, Ikea X Virgil Abloh

Here’s our latest retail round up celebrating experimentalism and innovation on the high street. From the latest social campaigns to exciting new collections and retail formats, we’re watching… and shopping.

ZARA DOES AR
Zara Studio Collection SS18
Augmented reality (AR) shopping ‘experiences’ have been gaining momentum over the last couple of years, (we liked Burberry’s doodle one the most!) and now it seems, Zara has also got the AR memo. (more…)