Five-buck Byredo candles are coming (*kind of)

This has to be one of the most genius post-Covid launches I’ve seen.

Byredo’s Ben Gorham has teamed up with IKEA to produce a line of scented candles in rustic-chic ceramic holders, which will sell for as little as £5. If there’s one thing we cherish now, it’s things that make our homes feel secure and comforting. Candles were one of the unsurprising successes of lockdown, with Perfumer H reporting an uptick of its hand-poured cult candles at the height of the pandemic and start-ups like Good Candles popping up out of nowhere. (more…)

Disneyrollergirl 2 Comments Beauty, Brands, Business of fashion, Design, News, Retail concepts, Trends beauty, Ben Gorham, Byredo, Cire Trudon, fragrance, Good Candles, Ikea, Perfumer H

4 September, 2020

Shop the post: What’s the deal with Byredo make-up? (UPDATED)

Much excitement about the incoming Byredo make-up line. Famous for its much-copied candles and perfumes – the name comes from ‘By Redolence’ – the brand followed with luxury leather goods and accessories.

What makes the Byredo beauty line stand out from other make-up lines is its unapologetic creativity. It’s not pegged as just another millennial make-up line and in fact it has some pretty radical ideas. This all becomes clear when you realise that Isamaya Ffrench is the make-up artist and ‘collaborator’ on board to shape the product. (more…)