collabs

Quote of the day: Birkenstock’s Oliver Reichert on the power of collaboration



Birkenstock x Dior collaboration by Daniel Stier

“I want to keep the roof open. And this is what we do with 1774 – invite influential and creative people to come and have a picnic with us. I don’t need the money; I need their energy stream. Their view and interpretation of the brand.”
Birkenstock CEO Oliver Reichert, on the secret sauce of the $5 billion brand, How To Spend It  (more…)



Nino Cerruti style



Nino Cerruti

It’s not even the end of January and already fashion’s legends are crossing the great divide.

While the death of Andre Leon Talley has rightfully dominated the news (everyone it seems has a heartfelt story of his larger-than-life persona), another – more understated – style elder quietly passed away at the age of 91 last weekend. Nino Cerruti (affectionately known as Il Signor Nino) was the grandson of a textile entrepreneur, whose Cerruti 1881 brand was a mainstay of 80s menswear, pegged alongside Armani as the epitome of relaxed masculine elegance. In fact, Giorgio Armani cut his teeth at Cerruti in the 1960s before going on to start his own label. (more…)



On my radar: Studio Nicholson X Sunspel



“This isn’t loungewear. They’re definitely not made for ‘slobbing about’ in.”

Eyes are peeled for this Studio Nicholson X Sunspel* collaboration from the unimpeachable Nick Wakeman.

Known for her ‘modular’ approach to fashion and frankly obsessive yen for superior fabrications, these cotton jersey and loop back fleeces are perfect for those who maybe got a bit too comfy during you-know-what and need help transitioning back into polite society without leaving their comfort zone. (more…)



What’s going on at Gap?



Yeezy Gap

Kanye’s first Yeezy Gap jacket drooped last week, but is it any cop?

The single nylon puffer was the first piece from the much hyped ten-year project to appear as a pre-order on the U.S Gap website (to be shipped in the autumn). In bright blue, the voluminous $200 jacket wasn’t your average Gap fare. (Some memes compared it to a Smurf-coloured bin bag.)

Early reactions on fashion forums were mixed – 65/35 against I’d say. The 35% were quite emphatic in their enthusiasm, applauding Gap for giving so much trust and control to Team Yeezy. Gap even temporarily erased its entire Instagram feed save for one picture of the polarising item. At this stage, one could concede, what exactly does Gap have to lose? (more…)