Cerruti

Quote of the day: Véronique Nichanian



Véronique Nichanian Hermes AW26

“Last time, my team showed me something: ‘Do you see that? It’s so nice’. And I said, ‘Yes, I did that at Cerruti in 1988.’ So I think, okay, it’s time to stop when they’re bringing me my old things.”
Hermès men’s artistic director Véronique Nichanian on stepping down from the RTW role after 38 years, Business of Fashion

This ‘exit interview‘ is full of nuggets on how 71 year old Véronique Nichanian progressed from “tiny, shy and discreet” newbie at Cerruti (hand-picked by Nino Cerruti from college) to creating the Hermès men’s universe almost from scratch. While retiring from designing men’s RTW (the relentless pace is too much to be enjoyable), she’ll continue to consult on the maroquinerie and scarves. (more…)

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On my radar: Soshiotsuki



Soshiostuki ss26

Congratulations to Soshi Otsuki, who just won the LVMH Prize.

Since launching as a menswear brand, Soshiotsuki, in 2015, his “distorted elegance” (also the name of his AW25 collection) in the tradition of Armani, Cerruti and even Studio Nicholson, now includes a number of women’s pieces.

To be specific, that means taking western men’s tailoring and filtering it through a Japanese lens – cardigan-soft fabrics, gentle gathering and draping, voluminous tailored trousers, enveloping knits – and juxtaposing them through careful styling. (more…)

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Nino Cerruti style



Nino Cerruti

It’s not even the end of January and already fashion’s legends are crossing the great divide.

While the death of Andre Leon Talley has rightfully dominated the news (everyone it seems has a heartfelt story of his larger-than-life persona), another – more understated – style elder quietly passed away at the age of 91 last weekend. Nino Cerruti (affectionately known as Il Signor Nino) was the grandson of a textile entrepreneur, whose Cerruti 1881 brand was a mainstay of 80s menswear, pegged alongside Armani as the epitome of relaxed masculine elegance. In fact, Giorgio Armani cut his teeth at Cerruti in the 1960s before going on to start his own label. (more…)

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Cerruti concept store



As a fan of bricks and mortar shopping, I like to see brands doing things differently and Cerruti has done something bold with its newly relaunched Paris flagship boutique. Embracing brands with a similar sensibility, it now sells Philip Treacy hats, Frédéric Malle home fragrances and Pinel & Pinel trunks alongside its luxury tailoring. This sort of curated concept store only works if the mix is perfectly realised. Too many obviously similar brands and the result is blah and even damaging, but a clever, unexpected mix can increase footfall and create a buzz.

Cerutti isn’t a brand I take notice of but I’d make a trip to the store just to check out how they’ve selected and merchandised the complementary brands. In fact, any store selling old-school, luxury luggage would get me through the door, particularly when it’s as fancy as this…

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