“As much as viewers like to see the eventual winners of these shows realise their dream (at least momentarily), they love to see the losers: the untalented, the girls who lock themselves in the bathroom and cry, the ones whose hopes are wrecked. Because to see regular people fail is to feel, “My life sucks, but it doesn’t suck as bad as that guy/girl’s life sucks right now.””
Vanessa Friedman on fashion reality TV, FT
Much food for thought in yesterday’s FT article on the power of online tastemakers to shift product. Do also read the second piece on digital marketing agency Joyn* and French company Linkfluence which digs deeper into data analysis ( fyi ‘data’ is going to be one of the big watchwords for 2012).
[*Full disclosure: Disneyrollergirl is listed in the Joyn report and featured on their site]
An article in the FT this weekend examined the current flurry of high fashion and Disney collaborations. As well as recent collaborators Jean-Charles de Castelbajac, Mawi and Chopard (who will launch a lavish €30,000 Mickey-themed collection in October), Disney’s vice-president of European consumer products, Marc Low revealed a couple of wish list names that Disney would love to partner with. “We would love to work with Marc Jacobs,” said Low, “he takes so much inspiration from the character world. Louis Vuitton is also a brand we’d love to work with for handbags.”
Disney are super strict about who they partner with as the company’s successes are built on its wholesome, family image and it steers clear of controversy. While I wouldn’t say that Marc was the squeakiest of designers, I think he would do something spectacular and highly collectible with Disney. It would certainly be preferable to SpongeBob SquarePants.
Who would be your dream high fashion Disney hook-up?