Quote of the day: Sarah Doukas on the rise of Insta-models

Insta-models - How Instagram is influencing the currency of supermodels

“The looks are obviously still first and foremost, but if you have two girls who are both perfect for something, without a shadow of a doubt the one with the [bigger] social following would win the job,”

Sarah Doukas, talking about the rise of Insta-models in the Financial Times. Her agency, Storm Models now displays a live feed of its model’s social stats on the site…

Cara Delevingne social media stats

Further reading
: Check out my #longread post on the same subject from February 2015….