Continuing my discourse on how skate-y, hypebeast-y brands are winning at retail, here’s a quick look at Champion’s recently opened NYC store. The Soho store is banking on a storytelling approach, enlightening younger customers to Champion’s 100-year sports heritage with display cases of archive pieces and flagging up its signature innovations such as ‘Reverse Weave’ sweatshirts. (more…)
Some lovely news for London retail. Sophie Hulme has just opened her boutique on Chiltern Street, joining Marylebone neighbours, Bella Freud, Mouki Mou, Cire Trudon, Trunk and Monocle Cafe (plus, Mr DRG’s fave haunt, John Simons). If you don’t know it, Chiltern Street is such a delightful shopping street, a block or two from Marylebone High Street, with a feeling of stumbling upon a secret discovery. In fact, when one high profile magazine editor discovered Mouki Mou, she didn’t tell her team for months lest they ruin the magic. (more…)
Here’s ALISON FARRINGTON’S latest monthly retail round up, celebrating experimentalism and innovation on the high street. We are more than ready for autumn/winter collections newness, so it’s preview time for John Lewis & Partners, M&S, Jigsaw, and Zara’s latest Studio Collection. Meanwhile there’s a late summer high-low fashion fix in-store from Reformation’s relaunch in the UK, courtesy of Browns.
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Here’s our latest monthly retail round-up celebrating experimentalism and innovation on the high street. From re-sale to re-make, this month our news feed is buzzing about the latest sustainability campaigns from high street players, while influencer-commerce is entering a new democratic phase.
COS RE-MAKES SWEATSHIRTS
COS is the latest H&M brand to launch a dedicated circular-fashion collection as part of its goal to be using 100% sustainably-sourced materials by 2030. The Repurposed Cotton Project (above) is a capsule line of sweatshirts for men, women and kids, made using cotton scraps left over from the brand’s main production process. After shredding and compacting the surplus cotton, COS re-uses it to make freshly dyed crewneck sweatshirts (more…)
