Secondhand Levi’s have been a thing for as long as I can remember. I can still recall the smell from the endless folded piles of denim at the Emperor of Wyoming, where after ten try-ons you *might* leave with your perfect fit and preferred shade of blue.
I just picked up my copy of the much-feted Vogue Italia illustrated issue. The idea is that by having all the fashion editorials illustrated, rather than expensively shot on location, not only would Vogue Italia lighten its carbon footprint, but the money saved would be donated to help restore the Fondazione Querini Stampalia in Venice, recently damaged by the floods. While some considered this a cynical greenwashing gesture, I think every little helps. Plus I love fashion illustration (even more so, magazines without pesky coverlines!).
Here’s a very cool concept I can get on board with. Maggie Marilyn, known for its sustainable but high-priced designs is introducing a new lower-priced offer of direct-to-consumer elevated basics. Think boxy blazers, organic merino wool sweaters and the perfect white jean.
While the proportions and fabrics look great, the ‘Somewhere’ concept goes further. Marilyn will introduce a “take-back scheme” in 2021, allowing well-loved pieces to be sent back to be recycled into new ones. This circularity-first concept (similar to For Days) feels like a real shift in how we consume. (more…)
At The Beauty Conversation* we have been talking for a while about the shift from models and influencers to ‘activist models’, as a vehicle for brands to express their ethical values. This shift is reaching its peak now with most brands hiring outspoken role models who have a strong social media following and a passion for activism or a cause rather than standard models or It Girls as their ‘face of’.
Example: multi brand e-commerce retailer Zalando, who has hired gender nonconforming model Rain Dove (above), plus-sized model FelicityHayward and Gurls Talk founder Adwoa Aboah for its latest ‘Free to Be’ campaign. (more…)