Gabriela Hearst at Net-a-Porter – hype commerce for the chic set

Gabriela Hearst Patsy bag Tamu McPherson

Net-a-Porter is embracing hype commerce with gusto, and I’m conflicted!

These short-term ‘online pop-ups’ are a way to get people shopping instantly (deliberate and be prepared to kick yourself later), a kind of fast fashion for the luxury brigade. I’m generally against that mindless consumption behaviour, but hear me out!

Net-a-Porter’s latest pop-up is from Gabriela Hearst, whose tailoring is widely coveted by the kind of cool executive women who also love The Row, Celine Phoebe Philo and Hermes. But this is all about her bags. And I must say that Hearst has the potential to be the next big ‘it bag’ (sorry, I know that’s a verboten term) designer for the discerning set.

Gabriela Hearst Nina bag
Gabriela Hearst Nina bag

These are such beautiful shapes; sculptural, elegant and distinctive, not to mention very Instagram-ornamental. Are they practical? That I can’t tell you, as I’ve never owned one. But I love the silhouettes and beautiful skins. (Hmmm, leather, skins, soon also to be verboten? Another post for another time, perhaps.) The newest design is the Patsy (below and top) and the Gabriela Hearst online pop-up is open until 15th October. You can read more here and shop the post at Net-a-Porter and below…

Gabriela Hearst Patsy bag


WORDS: Disneyrollergirl/Navaz Batliwalla
IMAGES: Gabriela Hearst at Net-a-Porter
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