Net-a-Porter is embracing hype commerce with gusto, and I’m conflicted!
These short-term ‘online pop-ups’ are a way to get people shopping instantly (deliberate and be prepared to kick yourself later), a kind of fast fashion for the luxury brigade. I’m generally against that mindless consumption behaviour, but hear me out!
Net-a-Porter’s latest pop-up is from Gabriela Hearst, whose tailoring is widely coveted by the kind of cool executive women who also love The Row,
Celine Phoebe Philo and Hermes. But this is all about her bags. (more…)