Netaporter

Gabriela Hearst at Net-a-Porter – hype commerce for the chic set



Gabriela Hearst Patsy bag Tamu McPherson

Net-a-Porter is embracing hype commerce with gusto, and I’m conflicted!

These short-term ‘online pop-ups’ are a way to get people shopping instantly (deliberate and be prepared to kick yourself later), a kind of fast fashion for the luxury brigade. I’m generally against that mindless consumption behaviour, but hear me out!

Net-a-Porter’s latest pop-up is from Gabriela Hearst, whose tailoring is widely coveted by the kind of cool executive women who also love The Row, Celine Phoebe Philo and Hermes. But this is all about her bags. (more…)



Buy it now: the Prada ecommerce edit



Prada ecommerce aw16

Welcome to the 21st century Prada.com! Prada ecommerce has arrived with a shiny new site, while also relented to selling on a couple of other choice e-com outlets (namely Net-a-Porter and Mytheresa). What to buy? Well since you asked, let me narrow down the choice…

Accessories Decorative bag straps, those luxury girl scout keyrings, micro-mini notebooks (is it too early to think about stocking fillers?) (more…)



How to wear pyjamas for day



Sarah Rutson wear For Resrless Sleepers pyjamas How to wear pyjamas for day

I’m all for pyjama dressing, but how to make sure your piped Dolce & Gabbana pjs and brocade Gucci slippers don’t look like you just tumbled out of bed? Easy. First make sure you go for a thicker, luxer class of PJ, so look at Dolce, Marni, Dries van Noten and Gucci. You can try wearing actual pyjamas for day wear, but let’s be honest, this requires a certain nonchalance to pull off. (more…)



Tiffany partners Net-a-Porter on e-commerce



Tiffany partners Netaporter

Net-a-Porter is becoming the go-to site for fine jewellery brands who want to jump in the e-commerce pool or expand their digital reach. An ideal hand-holding partner, it covers all the bases from having a rock solid back end, inspirational editorial, a global reach and a great relationship with influencers.

Yesterday, Tiffany & Co announced a collaboration with Net-a-Porter slated for 27th April* which will centre around selling the popular T By Tiffany line (more…)