Netaporter

Buy it now: the summer sale edit



Nigel-Shafran-Vogue

Bam! Nothing for ages, then all the sales start at once! Net-a-Porter, Matchesfashion, Liberty, Selfridges and Harvey Nichols all started their sales last week. I’ll be cherry picking my way through but to start with, here’s a quick pick of my current highlights. There’s a ton of Miu Miu and Isabel Marant on sale at Net-a-Porter but be warned, those sizes will go fast (there’s currently only one of these Miu Miu skirts left).

If you’re not over Rockstuds, Valentino’s leopard-spot flats are a bit different and now selling at 30% off at Matchesfashion. That Marc Jacobs ‘Coke-ribbon’ sweatshirt? It’s still kicking around and is 40% off at Net-a-Porter – yours for £720 (but there’s only one size left). And if you’re a lover of McQueen handbags, this red skull-padlock beauty can be yours for £470.01 at Liberty with 30% off. Shop the edit below…

Enjoy up to 50% off with NET-A-PORTER.COM

[Main image: Nigel Shafran/Vogue]



J.W.Anderson 2.0



JW-Anderson-Net-a-Porter

It’s all go at J W Anderson. Jonathan Anderson’s new London HQ is up and running, complete with shiny new CEO. Stratgies are in place to launch an ecommerce website (due 16th June) that represents this very millennial luxury brand, while a pricing structure is also in place to appeal to its equally millennial customer (my understanding is that prices will come down slightly). (more…)



Buy it now: spring break at Net-a-Porter



Sacai-Net-a-porter

Who doesn’t love a bit of Net-a-Porter newness? New to the site is Sacai (above) and Studio Nicholson. If you’re not au fait with Studio Nicholson, read up on the brand in this post from 2012. It’s rooted in a menswear sensibility with easy pieces for fuss-free living. Cultish Japanese brand Sacai is known for its subverted classics; think deconstructed biker jackets, frill-edged shirts and bomber jacket-dresses. And if you’re just looking for a spring colour injection, you’ll find it at Smythson, Sophie Hulme and Stella McCartney,  new in at Net-a-Porter.

Hover or click on the images to shop. This post uses affiliate links.



Ask Alison: The Shazamification of fashion



MuseStyle

This month’s column from regular DRG contributor, fashion & retail insights expert Alison Bishop explores the latest moves in how taste-making got shoppable…

Since fashion is now shared instantly across social media, it’s no wonder how we shop for it has become more instant too. From Instagram to Pinterest and Tumblr, these platforms have become a visual marketplace for fashionistas, brands and retailers. Most important are the style leaders or ‘taste-makers’ that other users follow – and they’re the ones responsible for a new Shazam-style of shopping.

Snap it, search it, buy it
Just as another season’s month-long fashion week circus kicks off, there is a raft of new apps that target the street-style set with instant-hit fashion, at the click of a photo search. I’m calling this the ‘Shazamification of shopping’, since the practice of snapping what someone is wearing, then searching, then buying it, mimics the music identifying app Shazam. Last year Shazam announced it would broaden its service by recognising content from TV shows, so that when people ‘Shazam’ a show, they can link through to buy items worn by presenters or actors. (more…)