Aimé is a bit of a local secret in Notting Hill; the go-to destination for the likes of A.P.C and Isabel Marant for the yummy mummies of the late 90s before the rest of the world Westbourne Grove caught up. Now the Parisian garconne look is a global style trope and Aimé wants to design the uniform. (more…)
Here’s something new to explore if you’re a perennially cold-blooded girl but want a change from knitwear. Quilting!
Specifically, this quilted trench ensemble by Gabriela Hearst*, above. (Note: she now has a shop in Brook Street). But also the elevated quilted patchworking at Louis Vuitton (below, great for layering) and this fab Bonny fencing-style jacket from Isabel Marant*.(more…)
The L’Oreal X Isabel Marant beauty collaboration is about to launch and a few images have landed already has just launched! It’s a capsule day-to-night collection of essentials – think effortless #Frenchgirlstyle a la Isabel Marant herself. (Personally, I love her vibe, her grey hair and her rustic holiday home.) As Marant says, “for me, Parisian cool is not about social media perfection, it is a natural elegance. (more…)
Franck Durand’s Holiday brand is expanding. If you know the mag (the chicest, lifestyle-est travel tome you can imagine), you may be aware of the cafe and the logo sweats. Now he’s developed a full menswear line, inspired by everyday stylish staples – navy blazers, tweed jackets, classic Shetland pullovers. (more…)