First look at L’Oreal Paris X Isabel Marant beauty

L'Oreal Isabel Marant beauty collection

The L’Oreal X Isabel Marant beauty collaboration is about to launch and a few images have landed already. It’s a capsule day-to-night collection of essentials – think effortless #Frenchgirlstyle a la Isabel Marant herself. (Personally, I love her vibe, her grey hair and her rustic holiday home.) As Marant says, “for me, Parisian cool is not about social media perfection, it is a natural elegance. Super-natural for day then statement updates for night with a dark eye or a bright red lip. And always worn with a slight offbeat edge. Imperfection has a charm all its own.”

There’s a range of lipsticks, a lip and cheek tint, a mascara, a highlighter and an eyeshadow duo. I haven’t seen it IRL yet (it launches on 19th September), but it looks fairly commercial and safe classic. The cheek highlighter and the lip and cheek tint (which I think is a double duty gloss) are the items that would appeal most to me. The green eyeshadow is the boldest item but I’m surprised they didn’t match it with another more wearable colour like a deep maroon-brown. The packaging is all about graphic impact, with words like Smoke, Shine, Amaze and Smile. They’re not quite what I’d expect from Marant – perhaps a bit ‘young’? – but hey, they’re perfect Instagram bait, which I imagine is the intention.

Feelunique has the L’Oreal X Isabel Marant collection for pre-order here.

L'Oreal X Isabel Marant beauty collaboration

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WORDS: Disneyrollergirl/ Navaz Batliwalla
IMAGES: L’Oreal Paris X Isabel Marant
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