Margaret Howell

Margaret Howell SS19



Margaret Howell SS19

I didn’t go to that many London Fashion Week shows this season. Unless you’re writing daily roundups, there’s really no reason to attend back to back shows when you can watch most of them on Instagram Stories. The exception is super-dramatic shows (Ashley Williams and Burberry sound like they had the best music) and shows where I’m personally invested in the brand.

Margaret Howell ticks that box for me in the mode of a couture client mentally ticking off the pieces I’m going to order. (more…)



Gentlewoman style: Margaret Howell SS18 ad campaign



Margaret Howell SS18 ad campaign by Alasdair McLellan

I can finally feel myself being eased out of the winter doldrums, helped along by yesterday’s blast of winter sunshine and a rash of new March magazines spreading spring cheer. i-D Spring 18 is guest-edited by Charlie Porter, Elle UK March is a big spring fashion issue (that’s the kind of energy hit you don’t get from online’s second-by-second drip feed) and the next issue of WattsWhat magazine will be out in ten days featuring my profile of a brilliantly inspiring architect.

And then there are the Spring ad campaigns. Margaret Howell’s are always a treat, shot by Alasdair McLellan and classically styled in a way that makes you want to click to buy the whole look. (more…)



Margaret Howell AW17 – suited up



Margaret Howell check suit by Peter Lindbergh for Vogue, 1986

I’ve had Margaret Howell tailoring on the brain, after spotting a version of the above image on my favourite editorial throwback Instagram account, @Magazine_Fan. It’s a UK Vogue shot of Jeny Howorth by Peter Lindbergh from 1986, featuring a double-breasted jacket with structured power shoulders. Interestingly, thanks to the small houndstooth check and subtle colour scheme, it hasn’t aged too badly.

Thirty-ish years later, Margaret Howell is still turning out excellent suiting (more…)



AW17 Trend Report: Margaret Howell



Margaret Howell Aw17
There was a louche scruffiness to Margaret Howell for AW17 that I really liked. Trousers were boy-cut or cuffed with a button and worn a bit too short with retro normcore trainers. Shirts were half in, half out, but that’s as far as the scruffiness went. I mean, this is Margaret Howell, so they were still starched and properly pressed. (more…)