Gentlewoman style: Margaret Howell SS18 ad campaign

Margaret Howell SS18 ad campaign by Alasdair McLellan

I can finally feel myself being eased out of the winter doldrums, helped along by yesterday’s blast of winter sunshine and a rash of new March magazines spreading spring cheer. i-D Spring 18 is guest-edited by Charlie Porter, Elle UK March is a big spring fashion issue (that’s the kind of energy hit you don’t get from online’s second-by-second drip feed) and the next issue of WattsWhat magazine will be out in ten days featuring my profile of a brilliantly inspiring architect.

And then there are the Spring ad campaigns. Margaret Howell’s are always a treat, shot by Alasdair McLellan and classically styled in a way that makes you want to click to buy the whole look. For example, these oversized collars, the just-boxy-enough blazer and the Mary Jane/ankle sock combo could easily jump off this page and straight into my closet…

Margaret Howell SS18 ad campaign
Margaret Howell SS18 Campaign
Margaret Howell SS18 Campaign
Margaret Howell SS18 Campaign

WORDS: Disneyrollergirl/Navaz Batliwalla
IMAGES: Alasdair McLellan/Margaret Howell SS18
NOTE: Most images are digitally enhanced. Some posts use affiliate links and PR samples. Please read my cookies policy here

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