personalisation

Guest post: Experiencing the Fragrance Lab at Selfridges



1 Fragrance-Lab-Selfridges©Hufton+Crow_012

DRG contributor ALISON BISHOP reports on FRAGRANCE LAB: a searching personality profiling experience that distills your creative preferences into a scent

Someone said to me recently this is the decade of personalization, and that’s so true, especially when it comes to retail. Brands are looking to create ever more personalised experiences in stores to counteract the lure of convenience from online shopping. The appeal of a shopping experience that is not only personalized to you, but one that is tactile and sensory wins in my book hands down. (more…)



Trending now: Custom 3-D printed jewellery



Zazzy 3d printed jewellery

Here’s an interesting brand jumping on the 3d-printing personalisation trend. These name bracelets are made to order from Zazzy, a Dutch jewellery brand that uses precious and semi-precious metals for its youthful, casual jewellery. (more…)



Personalised jeans? this way please…



MIH-monogrammed-jeans

More on the denim personalisation front. Last weekend I spent a happy hour at Selfridges playing with denim swatches, buttons, rivets and zips to build my own version of 3×1 boyfriend jeans. The New York-based denim brand owned by Scott Morrison (founder of Paper, Denim Cloth and Earnest Sewn) sells its RTW jeans at Selfridges’ Denim Studio (which you can read all about here), but for three days only was also offering its custom service to London denim heads.

I chose my favourite cut of jeans, then configured the best denim, thread colour, pocket style, rivets, buttons and zips to make them up in. It was a truly indulgent experience. (My jeans should arrive in three weeks from the 3×1 denim factory in New York). [UPDATE: This way for the finished article.]

Not quite as intensive but still a fun self-branding service is the monogramming that’s being offered by MIH jeans and Mother Jeans. Both use traditional hand monogramming to stitch initials onto a new pair of jeans.

For your monogrammed Mother denim, head to Selfridges Oxford Street’s Denim Studio this weekend only, where you chosen Mother jeans will be embroidered free of charge while you wait (roughly 30-40 minutes depending what you have done). For your MIH Hawthorne & Heaney embroidered jeans, order the ones you want online and follow the instructions. Your monogrammed jeans should be delivered in two weeks.

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