Thingtesting

This brand wants to sex up sunscreen



Vacation by poolside FM

It’s happened with skincare, it’s happening with oral care, could Vacation by Poolside FM be the ones to make sunscreen a feel-good ritual, not a chore?

There are many reasons we all love to hate sunscreen. It’s expensive, it’s impractical (who can be arsed to reapply it throughout the day?!), it feels icky or it leaves a white zinc oxide cast on the skin. It’s just not a pleasure.

Enter Vacation by Poolside FM, a brand extension of the 80s throwback online radio station and app. Its premise is to make a sunscreen as nostalgic and joy-inducing as the radio station (more…)



Trend report: What to wear and do for SS19



Givenchy ss19 by Corey Tenold

Even though people are sniffy about trends, I still quite like tracking them. The trick is just to pay attention to the ones that work for you. So in this wee SS19 round-up, I’m deliberately ignoring anything overstatementy or hype-y that will have disappeared in a year. And instead homing in on the classics that have been reinvented or lifestyle movements that will impact how we live.

NOGO We’ve reached peak logo (sorry Gucci) and now it’s about deliberately unbranded products. I signed up to Italic last year, which is a membership-based direct-to-consumer company selling unbranded, yet high quality products that come straight from the factory. (more…)