This brand wants to sex up sunscreen
It’s happened with skincare, it’s happening with oral care, could Vacation by Poolside FM be the ones to make sunscreen a feel-good ritual, not a chore?
There are many reasons we all love to hate sunscreen. It’s expensive, it’s impractical (who can be arsed to reapply it throughout the day?!), it feels icky or it leaves a white zinc oxide cast on the skin. It’s just not a pleasure.
Enter Vacation by Poolside FM, a brand extension of the 80s throwback online radio station and app. Its premise is to make a sunscreen as nostalgic and joy-inducing as the radio station (more…)