Even though people are sniffy about trends, I still quite like tracking them. The trick is just to pay attention to the ones that work for you. So in this wee SS19 round-up, I’m deliberately ignoring anything overstatementy or hype-y that will have disappeared in a year. And instead homing in on the classics that have been reinvented or lifestyle movements that will impact how we live.
NOGO We’ve reached peak logo (sorry Gucci) and now it’s about deliberately unbranded products. I signed up to Italic last year, which is a membership-based direct-to-consumer company selling unbranded, yet high quality products that come straight from the factory. (more…)