An interesting update in WWD on handbag brand, DeMellier*. On track to become a $50 million business, the article puts the brand’s success down to a number of factors with a focus on price point and ethics. (more…)
Demellier bags have had a major boost since I first discovered them in 2012. Quick back story: I discovered them in the best way, when I was at an event talking to someone and my eyes kept resting on somebody elses’s bag across the room. When I found the owner and quizzed her about her bag, she revealed it was her own design. That was Mireia Llusia-Lindh, then a corporate consultant whose frustration at not being able to find a practical and sensibly-priced bag for work led her to design her own. Classic founder story! We made friends and I’ve followed her success – and the evolution of the brand name – since.
The Duchess of Sussex (aka Meghan Markle) is another fan, whose high profile patronage has shot Demellier bags into the mainstream. Actually, Demellier bags have developed from the original laptop-friendly totes into smaller fashion bags, offering more choice, colours and price points. (more…)
Milli Millu has rebranded. I met founder Mireia Llusia-Lindh a few years ago by chance at a networking event by – how else? – admiring her bag and asking where it was from. We got chatting and I was happy to champion her growing brand of handbag workhorses.
The brand has evolved tremendously and last year won Walpole’s Brand of Tomorrow award. (more…)