brands

Not your mother’s Tiffany?



Tiffany ad campaign 2021

Love, love, love the clean and classic styling on this Tiffany silver campaign.

The copy is a bit confusing though. It implies classic Tiffany is old fashioned with its “Not your mother’s Tiffany” strapline (which has riled its Instagram followers), yet then suggesting ‘mother knows best’.

Anyway, it’s always interesting to see heritage companies go back to basics; they all seem to do it. It’s a sort of way to reinforce their power, to show new customers their worth (these Elsa Peretti cuffs are iconic after all). (more…)



Business of beauty: who will be the next make-up mogul?



Violette beauty line

With a couple of recent beauty brand launches, it’s interesting to speculate who will be the next make-up-artist-turned-make-up-mogul after Pat McGrath and Charlotte Tilbury. I’m currently enjoying watching the rise of Gucci Westman and Westman Atelier, but next in the running we have Violette Serrat and Lisa Eldridge.

Violette rose quickly from freelance MUA to Estee Lauder Global Beauty Director after growing a dedicated following of her beautifully shot (and very ‘French girl style’) YouTube videos. Her aspirational but relatable style now translates to Violette_FR, a capsule beauty line that includes Boum Boum Milk spray serum, liquid eye shadows and – already! – a unisex musk oil perfume (above). (more…)



Quote of the day: Bobbi Brown on working with Bruce Weber



Bobbi Brown - founder of Jones Road Beauty

“I had been working by then, but I was still a wreck, and I remember trying on every outfit to try to look cool. When I arrived, I knocked on the door, and this man with a bandana opened it and said, ‘Oh my God, you’re here, I’ve been waiting so long to work with you!’ That moment changed me forever, and when I became successful, I always made sure to say something to make people, especially newbies, feel comfortable instantly.”

Beauty legend Bobbi Brown on working with Bruce Weber for the fist time (more…)



Remember Mahabis? They’re back



Good to see the return (and improvement of) the OG Mahabis slippers.

These were all over my social media back in the early days and a huge hit with stay-at-home millennials. Until an unfortunate blip in 2018 sent the company hurtling into administration, to be rescued by Simba Sleep founder, James Cox.

Now the original slipper design has been revived as the ‘Curve’ model, a return to Mahabis’ signature silhouette with contrasting rubber sole and toe detail (more…)