brands

Veja performance trainers: form or function?



Veja performance trainers Condor

You should by now be no stranger to Veja. You know, the cult French eco-trainer brand seen on every tastemaker of note, recognised by its minimalist white V10 sneakers with the distinctive V logo. There was a good piece in the FT recently (sub req*) on how the brand rose to €60 million turnover.

But two things jumped out at me. (more…)



Positive fashion: On Zalando, activist spokesmodels and profitable ethics



At The Beauty Conversation* we have been talking for a while about the shift from models and influencers to ‘activist models’, as a vehicle for brands to express their ethical values. This shift is reaching its peak now with most brands hiring outspoken role models who have a strong social media following and a passion for activism or a cause rather than standard models or It Girls as their ‘face of’.

Example: multi brand e-commerce retailer Zalando, who has hired gender nonconforming model Rain Dove (above), plus-sized model Felicity Hayward and Gurls Talk founder Adwoa Aboah for its latest ‘Free to Be’ campaign. (more…)



On my radar: Marco Zanini, the label



Marco Zanini Fall 2019 ready to wear

Did you know Marco Zanini is back? One of my fave Italian designers (I loved his stuff for Halston and Rochas), his aesthetic is of the off-kilter, oversized Prada-Manuela-Pavesi-Marni variety.

Now with his own name above the door, so to speak, the Zanini AW19 collection reminds me of 1990s Italian Vogue shoots (more…)



End of an era for Barneys



Barneys by Jean-Philippe Delhomme

It’s a sad week for Barneys, which has just filed for bankruptcy. I still remember reading about this mythical store in the early 90s, and then visiting on my first trip to New York. It seemed impossibly chic and glamorous in a 90s minimalist way; I remember buying a Prada tie with my then boyfriend from the downtown NY store and feeling at the centre of the fashion universe! (more…)