brands

Remember Mahabis? They’re back



Good to see the return (and improvement of) the OG Mahabis slippers.

These were all over my social media back in the early days and a huge hit with stay-at-home millennials. Until an unfortunate blip in 2018 sent the company hurtling into administration, to be rescued by Simba Sleep founder, James Cox.

Now the original slipper design has been revived as the ‘Curve’ model, a return to Mahabis’ signature silhouette with contrasting rubber sole and toe detail (more…)



Gentlewoman style: Aimé launches its own fashion line



Aimé London shirt collection

A new collection from a long-running retailer.

Aimé is a bit of a local secret in Notting Hill; the go-to destination for the likes of A.P.C and Isabel Marant for the yummy mummies of the late 90s before the rest of the world Westbourne Grove caught up. Now the Parisian garconne look is a global style trope and Aimé wants to design the uniform. (more…)



Trend report: what to wear for AW20



Hermes AW20 trend report - photo by Jamie Stoker

What a weird year! It feels odd talking about new-season trends, all things considered, but there is going to be a new season and even if you’re not buying, there are other ways to be inspired by newness. Let’s say it’s also a way of looking forward, so a sort of exercise in cautious optimism. Here’s what’s in the air for AW20… (more…)



Quote of the day: Douglas Keeve on Unzipped



Unzipped Isaac Mizrahi

“There were all these small designers who were kind of mad geniuses doing what they wanted, and it was about the beauty of [fashion]. And it went from creativity to commerce; now it’s all commerce—it’s all about numbers and [the] bottom line and focus groups. That’s what drives fashion now. It’s different worlds. It’s just different. It doesn’t mean there aren’t great people out there; it means that the business of fashion has superseded the art.” (more…)